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Advertising and Marketing
- Strategic Planning
- Creative Development
- Sales Training
- Branding/Company Identity
- Media Production
o Print
o Video
o Web
o CD
- Media Management
o We have the tools to manage and track all media that is produced for a client. In video, the typical ratio is twenty minutes of raw footage for every finished minute of video. You paid for us to shoot all twenty minutes, therefore, that footage is an asset and needs to be managed as such. If we don’t use it in this production, we could very possibly use it in the next one. The same philosophy applies to images, sound, animation and 3D visualization.
o
- Media Buying
Business Solutions
- Productivity Tools
- Project Tracking
- Efficiency through data management
o Most companies buy off the shelf software. Most is proprietary. Typical exchange: So you bought this software yet it doesn’t do what you want it to do.
o Yep.
o Why did you buy it.
o Because it is specific to my industry
o So you bought the same software that your competitor bought?
o Yep.
o How is your company different than your competitor?
o Lots of ways.
o Case and point.
- Most proprietary software comes with APIs and Import/Export functions that allow effective data exchange. Problem is, that is a job for programmers. Which we have several extremely competent ones.
- Training
o The instructional design process is no different than any other problem-solving model. Identify the goals and objectives, assess the target audience, build a program, deliver it, track it and assess it.
o Our experience with higher education publishing has provided us with software tools that allow us to assess users through the use of a diagnostic testing tool, develop the content of the training through the use of video, animation and imagery, and assess the learning that has taken place. In addition we are developing a course management tool that will allow human resource managers track and manage employee training. These tools have been developed with integration in mind and when the course management tool is finished we plan to roll it out in a suite of training tools. All this material can be delivered via an instructor lead class, CD-ROM or it can be delivered right to the students desk via the company intranet.
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